What to know when hiring a Floral Designer

August 31, 2019

What to know when hiring a Floral Designer

Floral Design has come so far over the years, and your flowers on your wedding day are supposed to compliment your over all design.  Kelly Wilkin is an amazing Floral Designer in Tuscaloosa, and I thought she would be the perfect person to share with us what you need to know when hiring a Floral Designer!  Enjoy!


Photo: JMP Weddings

“Flowering for others, whether it be a small occasion or grand event, such as wedding or celebration, brings so much joy to my life.”

-Kelly Wilkin

Wedding Flower Tips

Research Matters… 

The first step in deciding what florals to use is to take some time to figure out what you like, and learn what it’s called, before you start talking to floral designers. There are two main things you’ll want to know: the names of flowers and floral terms, like types of bouquets (cascade or posy), arrangements and other details. Keep in mind that there are seasons to flowers, but a florist can get certain varieties flown in from areas around the world or similar flowers that can serve as substitutes. Choose your color palette and find a palette that reflects your personal style and vision.  

Let the Search Begin!  Not All Floral Designers Are The Same…

Some of the best ways to find your floral designer is either by word of mouth, social media and business reputation. It’s important to view their portfolio, read online reviews (google) and visit their website. Also ask your vendors who they recommend. Vendors have preference on who they like to work with based on their own experience. We recommend you book your date, venue, florist, bakery and photographer first. Be prepared to provide a deposit with your florist to secure the date at least 6  months in advance, especially if you’re getting married during a peak season (May to September). Florists book up fast,  so it’s important to start vetting them alongside some of your other professionals early in the process and lock one in as soon as you can.

Let Your Venue Influence Your Florals

Your wedding locale will greatly influence your floral decisions. If, for example, you’re marrying in a park, botanical garden or outdoor venue, it’s important that the venue and flowers complement each other. Opt for arrangements that look like they belong: Clusters of wildflowers may look out of place in a formal ballroom the same way a glam grouping of all-white orchids wouldn’t seem right in a rustic setting. Keep in mind your table configuration too (round tables versus long farm tables), which can help influence the shape and style of your centerpieces.



A picture is worth a thousand words….

Images are way more telling than words. Bring your inspirations boards, a bridesmaid dress fabric swatch and a photograph of your wedding gown. This will cue your florist in on the look you’re after from the start. Your florist will totally appreciate snapshots that reflect your style, but don’t expect exact replicas of what lives on your inspiration board. Floral designers are just that — artists with a vision and a desire to create something one of a kind for your wedding. Communicate what you like about the centerpiece or archway, but be open to modifications and substitutions, especially when it comes to actual flowers. Maybe you’re attracted to an arrangement because you like the loose, deconstructed style, or maybe you just like the colors.

Your Investment Matters….

Figure that 15 percent of the total wedding cost will go to flowers and décor — from the bouquets and boutonnieres to the ceremony, cocktail hour and reception details. At the start of your first meeting, put your budget on the table. Ask, “What great things can you do with $__________?” (Don’t spend time talking about $5,000 worth of flowers and then let your florist know your bottom line is $2,000.) If you love flowers and want a grand installation, or are dead-set on peonies in November, plan to spend more on flowers and less elsewhere. And don’t forget to account for extras, like setup and breakdown charges, taxes and tips.


If you are recently engaged or know someone who needs floral services, visit our website at kellywilkinfloralcreative.com



Comments >>